Mavis Meds has cornered Arkansas’s compounded weight loss medication market, a state that many other providers don’t service. The client’s design goals were a focus on personal touch, understanding, and ease of use, all of which contributed to the brand identity developed. My primary deliverables were the Mavis wordmark, brand, and website; additional time was spent researching and tweaking SEO content to target our Arkansas customers. I worked alongside the lead engineer to develop consistent graphics for the onboarding system and email templates. The brand was also adapted for social media and print marketing pieces.