Express Employment Professionals hosts an annual conference to honor their employees, introducing a fresh creative concept each year to captivate their audience. Working from the show logo and a brief provided by the client, I collaborated closely with the animation team to create on-screen visuals that aligned with the event’s theme. For show floor visuals, I designed a set of three custom color gradients, which became a key element of the conference’s brand identity. These gradients were strategically applied across various conference segments, including the exhibitor talks, computer lab, and networking lounge, helping to unify the event’s visual experience.