Camp ITC is an annual marketing event that highlights the full range of experiential and technical capabilities offered by ITC. Spanning the entire building—from the woodshop to the admin hallways, and even the AV warehouse—this immersive event transforms every space. I was responsible for art-directing the brand and creating assets for each section of the tour. Each department at ITC became a unique “stop” along the trail, featuring interactive experiences for guests. One of my contributions was designing and building a laser-cut marketing “totem pole” for guests to paint in the Arts & Craftsmanship section. Additionally, I created various marketing materials, including posters, email campaigns, merchandise designs, and animated gifs for social media promotion.