I worked on expanding the “We’re Here for the Beer” campaign for the Anheuser Busch Inbev team throughout their 2018 events. This included tours, activations, and (a lot) of signage in St. Louis, New York, and Brussels. SLC included a brewery tour with a more elegant version of the brand, utilizing AB photography overlaid with information at each stop—a nod to the company’s history and depth. Passports were designed for guests to carry from stop to stop and lollipop signs were designed for transportation wayfinding.